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All images on this page are courtesy GULF NEWS. Reproduced with permission.
Dubai Summer Surprises
The Dubai Summer Surprises (DSS) is an annual
festival event that was launched in the summer of 1998 by the Dubai government
in order to promote Dubai as a family holiday destination. The summer travel
event focuses on fun, knowledge, and entertainment for kids during the yearly
summer vacation and attracts families year after year.
The Dubai Summer Surprises lasts for 10 weeks and normally runs during the
months of June to August. The weeks of the DSS are divided into themes called
surprises and named according to the activities being held during that period.
The different surprises are organised by various government departments, in
association with the shopping malls, hotels, and sponsoring companies. The last
themed promotion is always the Back-2-School Surprises.
Modesh Fun City is a play and educational area for kids, open during the duration of the festival.
DSS 2007 Sponsors
The list of sponsors for this year’s Dubai Summer Surprises (DSS) has been announced. It comprises 15 of the most reputed business establishments in the country.
Sponsors include Al Futtaim Group - Dubai Festival City, BurJuman, Dubai Duty Free, Dubai Refreshments — Mirinda, Dubai Shopping Malls Group, Dubai World Trade Centre, Emarat, Emirates Airline, Etisalat, Ibn Battuta Mall, MAF Shopping Malls, and MasterCard Worldwide. Al Ghurair City, Alpha Tours and Dubai Chamber of Commerce & Industry are the three new sponsors.
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